Our Mission
To help people build their American dream by creating high-performance, American-made wood finishes that deliver lasting beauty, protection, and confidence.
What we do
We formulate and manufacture professional-grade wood finishes — including advanced waterborne urethanes, UV-cured systems, and hardwax oils. Every product is engineered for superior performance and proudly made in the USA.
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Who We Are For?
We serve craftsmen and contractors who demand excellence, homeowners who value timeless quality, and partners who share our commitment to performance and integrity.
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Our Promise
Every product carries our name and our word. We promise uncompromising performance, genuine craftsmanship, and a commitment to innovation that drives the industry forward.
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Our Community
ProCoat is more than a brand — it’s a community of skilled professionals, homeowners, and partners who believe in doing things the right way. Together, we protect what matters and elevate the standard of wood finishing.
Three Core Values
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Unmatched Performance
Built to preserve craftsmanship for the next generation
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Built on Integrity
Guided by family values. Proven through craftsmanship.
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Driven by Innovation
Smarter solutions. Stronger American results.
